Learn about the best Google Adsense placement so you can make money blogging using some concepts derived from the heatmap tool. Bloggers know the Google Adsense is the most popular way to earn through blogging, but it may not be so if you do not put the right size in the right place.
After the Google panda updates, it has come to the attention of most bloggers not to place any advertisement in the middle of the post, which is very annoying for some users. It is critical to keep less ads around the content and above the fold, even though Google itself suggest to place the snippets of code above the fold for higher CTR.
Adsense placement is quite tricky. Placing your adverts in the right place and with the right size can double your traffic. With a little cleverness, you can actually encourage people to click the ads. With mobile friendly themes nowadays, Adsense does not want you to place large ad sizes above the fold.
Want To Read More?
Yes, definitely no large ads above the fold for mobile sites. Since, we are not techy enough to separate the desktop theme from mobile themes, and since most themes are automatically adjusting (responsive theme) depending on what gadget (laptop or mobile) the user is using, it is wise not to place any large ads, a 300 x 250 size and larger, above the fold to prevent yourself from violating Adsense policy.
One reason for this is that in mobile viewing, these large ads tend to push the content below the fold and the users may think that the ad is part of the content and cause accidental clicks. Publishers are not allowed to use a site layout, which includes placing large ad sizes above the fold that pushes content below the fold.
You can read more about the Google Adsense Ad Placement Policy here https://support.google.com/adsense/answer/1346295?hl=en
You need to consider the user experience in organizing your content and in deciding where to place your ads. While it’s exciting to maximize your ad performance, it is also important to consider the user experience and what is not allowed by Adsense.
Content is king, but you need to balance content and ads. Place your ads near the content that your users are interested in. Just make sure that the users easily find the content they are looking for.
Avoid placing ads in locations where they might be confused with menu, navigation, or download links. Provided you don’t place more ads than content on your pages, you can put search boxes or a combination of ad and link units at the sidebar.
Take some time to explore your site and consider how first time users might experience the combination of your content and ads. Adsense wants to emphasize the importance of content and the best possible experience for your users.
Your content is the reason users are visiting your blog. This means you need to design your app or layout around the user journey. By making your content the focal point on the page, you create a site that’s visually appealing and easy for your users to use and navigate.
Design your user journey and not just the web pages. The ads have been designed to supplement the content of your blog, and not the other way around. You need to read and re-read this sentence so you deeply understand the role of ads in your website.
Directing your readers to other relevant content can help grow readership and your ad business. Test different formats and see what works best for your users and your page.
Read more about content and ad placement tips here https://adsense.googleblog.com/2016/09/content-is-king.html
Before 2017, I always see Adsense as something that can make me money online. With this in mind, I forgot designing the best user experience for my blog, until one day, Google Adsense told me about the large ads placed on top of my blog.
Yes, it was the theme and I filled it with a large ad on top. I did not know this is not allowed for mobile friendly sites. That was my cue.
I looked for another theme, where it would be more friendly and can really take care of the user experience. This is the result of technology that always changes over time. You need to adapt also, and make sure your website is still compliant with the Adsense policies.
After the changes, I thought the warning would be gone, but it didn’t, so I clicked on the warning and there it is, I need to click the button and tell me it has been addressed to. So, if ever you get a red notification, you need to click it after you made the changes and tell them about it.
I must admit I had been too busy with my work that I overlook optimizing my blogs. Right now, I am reviewing the content and editing again. Reviewing the links can be overwhelming, but it is worth the effort.
To make sure you are informed of any updates on time. To get the right information in a timely manner, you can subscribe to optimization tips here https://support.google.com/adsense/answer/161756
Based on my research, Google favors more space for content and less space for ads. Remember, user experience matters. Google consider it as an abuse of the ad network when your blog offers little unique value to users and are focused primarily on traffic generation.
The Adsense policies are crafted to protect high quality user experience. The enforcement systems and processes to prevent ads that fall below these standards from serving are being built around the quality of the user experience.
Take note that insufficient original content designed for the purpose of showing ads is not allowed. Examples are blogs designed to drive traffic to destinations with more ads than original content, little or no original content, or excessive advertising.
This insufficient original content includes content that is replicated from another source without adding value in the form of original content or additional functionality. Does content syndication sound familiar?
Read more about the policy here https://support.google.com/adwordspolicy/answer/6020954?hl=en
Let us talk again about balance content and ad space. More content and less ads is better. Who knows Google might send you more traffic?
For me, putting on a bit of space between the ads and the paragraph is something that would make the users notice your ad too. This goes with the supplemental links like the Also About or something that links to another page, such as the example below
Based on heatmap
The Adsense heatmap clearly gives suggestions about how to place your ad codes while still giving your readers the best user experience on your blog. A heatmap can show you specifically what part of a link is clicked more often.
Not only does it tells you the best spot to put your most compelling argument, but it also tells you the best place to put ads in order to generate clicks and earn money from your blog.
Eye path testing and research demonstrates humans have hot zones for the eyes. These hot zones allow landing page designers to get important information in the eyes’ path.
You may have noticed in some websites how their product image, title, price, and call to action buttons fall neatly in the hottest areas. By testing your page and imagining hot zones over your page, you can visualize what attracts your visitors first.
By knowing about ad placements and in using the right sizes as they align with the hot zones, you can improve your conversions. This means putting the important items first and grabbing the attention of your visitors.
Of course, heatmaps are expensive tools. If you lack the budget, you can conduct your own heat map testing
- Ask someone to visit your blog.
- Leave the room and ask him to take note and write down the things he sees and what stands out.
This information is not scientific, but it is effective when it comes to getting feedback on first impressions and what caught people’s eye.
Your page is made of basic visual components. Having these elements work together is integral to the success of your blog or landing page.
You have to consider
- What buttons fit with what colors and backgrounds
- What is actually getting these elements to work well together
Rely on your creative sense with the user experience always at the back of your mind and your top priority in designing the layout of your website and of your page. How these elements work together to complement each other sets the tone of your landing page, project’s professionalism, and determines the visitor’s first impression.
Hartwood, M., & Hartwood, Mike (2009). Landing page optimization for dummies. Hoboken, NJ: Wiley Publishing.