The visual differentiation of your blog that can help you make money blogging is your content and your keywords. The use of long tail keywords can make it easy for your target audience to find your blog. In addition, you can make it more easier for your visitors to understand what your website is all about by developing a highly organized categorization system that can help them understand where to find the things they need. Also, categories can keep things neat and orderly.
A lot of content marketers have problems with optimizing blog posts for search. The truth is, as a new blogger, you just have to keep your optimization activities as simple as possible, so you are able to maintain a reader friendly experience.
Use keywords for categories. You can make them more effective by using keywords as your category title. It makes the whole process more actionable.
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Keyword research can be data intensive. One trick is to visit a blog or website that gives out information similar to your blog. Look at the way they structure and organize their content.
You may want to give this a try. Create categories and keywords that are specific to brand, condition and location. When designing a brand new site architecture, you have to think about the dynamics of the site.
To determine which category fits best, you can search for the most accurate keyword phrase without being redundant. When I first started blogging, you can bet my categories were a bit redundant, and I just changed them years later.
What is the difference between a category and a tag?
Tags and categories are the best SEO practices in grouping and sorting your documents or published posts. It can be helpful in browsing through content of similar topics. Practically saves you time than browsing the posts chronologically.
You can create keywords for the main group’s title and for the subgroups. A blogger can have as many tags as possible for a post, but it will only belong to one category or one subcategory to avoid confusion.
Here is the trick. You use one category and then create as many tags as possible. Tags and categories are different in practice, but they are both used as file references. If keywords and categories are not done correctly initially, they can be very ineffective and dramatically affect the dynamics of taxonomies.
An inappropriate data model cannot connect the readers to your specific blog post. Having a clear site theme with relevant keywords as categories is a good start.
You can break it down to small categories or subcategories in order to best organize your website.
Selecting high traffic keywords
High traffic keywords that have high conversion rates are best. High traffic keywords are the keywords that bring the most visitors to your blog. The goal is to bring as many people to your blog and keep them there.
If the keywords bring high traffic but show a high bounce rate, then that may not be the perfect match for your blog. High bounce rate means people visit and stay on your page a few seconds and then hit the back browser to leave your site.
High bounce rates may mean
- The keyword is irrelevant
- The content does not hold the interest of the visitor
- The page loads too slowly and the visitor decides to abandon the page
You can make the appropriate improvements based on your analytics, because the keywords that exhibit a high bounce rate do not yield many conversions. This means you are not able to generate revenue out of your high bounce rate.
In fact, high bounce rate can cost you more money because of the bandwidth of speed data that moves your user to and from your website. People search for phrases. You need to spend some time optimizing your categories and tags. More eyeballs would mean more sales for you.
Tips in calculating the value of your visitor
Use the keywords as categories to come up in a search if you want to maximize your chances of making money online. An example in calculating the value of your visitor is to go to the Google Keyword Planner tool and experiment on bidding a keyword.
For example the ad generated 5k impressions. Out of the 5k impressions, only 100 visitors really went to visit your website. Out of the 100 visitors, only 3 were converted to a total profit of $300.
Compute $300/$100 = $3. That is the worth of a single visitor to your website for that specific keyword. In a day, the 5k impression may bet about 18 to 36% click through rate. You may need about 900 to 1800 visits per day at $3 each visit.
Using the right keywords can yield a higher rate of returns for your blog and your advertisers. It is a natural resource system that brings an organic traffic in the most inexpensive way.
The trick in building your keywords list
No one can deny the use of long tail keywords in driving highly targeted traffic. Using broad search terms may show higher impressions, but less targeted visitors. It may not be the right traffic for you. The specificity of the long tail may answer correctly the demand for information.
It can bring in unique searches and millions of visitors to your blog. Keyword selection is critical to your success. Understanding your search demand is necessary to make those long tail keywords work.
Where do you usually get your keywords?
- Google Planner
- Google Insights
- Google Trends
- Microsoft Advertising Intelligence