The most common ways most people prefer when blogging nowadays, so they can effectively make money blogging online, is content syndication and content curation. I prefer content curation than the content syndication. The first one is able to establish brand authority more than mere syndication.
Depending on your ROI goals, you can either write a unique article with a new idea or curate a content to share a collection of mixed ideas. You can make a decent amount of money with content curation, which is the most simple language in bringing the best content that you like to read in one place – your blog.
Because this blog is my compilation of notes out of my research, most of the post are created through content curation. I understand more about my research if I blog them. It is like a student reading a book and then writing the important concepts in his notebook.
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In today’s trend where the voting of content is replaced by how many times your articles have been shared in your social network, it is pretty obvious that you get more likes and share if you become a quality content curator.
The best thing about content curation strategy is anyone can do it as long as you know which one is more relevant and appropriate for sharing and will work better. What are the essentials for creating powerful content that earns money while educating others?
Earning money through content delivery is more about developing content that not only educates, but inspires people to take action toward their goals and at the same time, generates significant revenue so you can earn money from your blog.
Developing high quality content may start with what your audience already knows if you are a new blogger. If you hope to connect with your audience, you need to meet them just slightly above their current level of understanding.
This means creating a content that is not too far above or beneath their current level of understanding. If you write anything beyond their average level of understanding, you are going to lose them.
Keep this in mind – only connect within their level of understanding (within their range of thinking). Do not speak beyond that range or they will find you out of this world already (crazy blogger) and not out of the box thinking as you would like to portray. Worse, they will think the blog is not for them and leave your website.
Perhaps the reason most bloggers were not able to connect with their audience is because they serve too large a crowd with a variety of interests and they skip the step of figuring out what their audience already know and what it wants to learn.
Setting up your goal at the start of blogging is critical to the foundation and the selection of your content. If you ask my circumstance, I have edited this blog the fourth time now. In 2017, I decided to connect and blog to the new bloggers.
This way I can learn from my past research again and create more value by adding more ideas and new research to the old posts. It is pretty nerve wracking to create a living online, but if you love to research and write content, then you can win some competition by creating new content.
You have to keep improving the quality and quantity of your content. Content curation is the way to go. Just make sure you create a really worthy-of-attention article after you curate.
Of course, rewriting and repurposing a content may take some time, but you can easily create one or two new 1,000 word articles in a day.
Attracting leads with better ad positions
First of all, it is important to make sure you become a better writer every day, because not everyone is cut out to charge for their writing. The best way to develop a career as a content writer is to start a blog, where people can see and confirm your copywriting or content curating skills.
Make sure you have a simple theme with no distractions. This puts more emphasis on your content. Position your Adsense in a way that it is helpful for the user and definitely not serve as a distraction.
Do not bombard your user with over four or more ads. It is irritating, especially if you have pop-ups. If you have a product to sell (affiliate product), you can create a separate landing page for that. The idea is organization without massive distraction from ads.
Imagine yourself visiting a website or a blog. When you want to start reading, you get a lot of pop-ups before you can really get into the real content. Would you not decide to leave instead? I always leave when I encounter massive distraction.
Layout and navigation highly contribute to how long a user stays on your site. If Google Adsense is the best way for any blogger to earn through his blog, what then is the best ad position that won’t get you in trouble?
Ask yourself first why your readers are on your blog? Are they looking for advertisement (funny) or are they looking forward to gaining new insights about the topic you published?
From these questions, you can simply ask yourself this: Where do I place my Adsense so they become a welcome sight to click for more info than an irritating distraction?
Take a look at this layout. If you place the ad before the post, text advertisements showed a better CTR than the combined text + image or purely image ads. Ad placements at the top of the article header have been determined to also show better Google Adsense CTR.
If you are thinking about revenue, you can place adverts between the content in the form of link units. You can place a Google search on your website to increase some more of that revenue.
A few places you can place ads for better CTR are
- Above the post
- Sidebar banner
- Sidebar video unit
Where you put your ads on your page is almost as important as the quality of the content of those ads. Some positions will annoy users, especially if they interrupt the use of the site or hinder some function of your site.
As I have said with great emphasis in my other articles, Google encourages you to always put the user experience before anything else. What actions do you imagine them to take when reading and while viewing a portion of your content?
You can either connect your other pages to exemplify an idea or put an ad so they can click and read more about what you wrote from another website. The choice is yours!
Here is what I do. I do both. I linked my other pages that discussed further about the topic by selecting a good anchor text being used within the content.
Doing this will help the reader understand more about the topic. However, I assign my Adsense after a number of paragraphs within the content, because I do not want them to leave without reading my content first or that will give me a headache having a very high bounce rate.
If you plan to sell something later, then you need to plan your layout, the position of your ads, and the way you link your pages within your blog.
What sort of positions can you use to maximize their impressions and their clicks? The insight about the heatmap gives us an idea with the way people read a blog content or page.
One of the patterns you need to understand is simply that people read from left to right and from top to bottom. This means consuming a content in an F-Shape manner, where they skim on subheadings, and perform more detailed readings in certain sections.
As you can expect, the upper left corner gets the most attention in this scenario. Therefore, if you place the ad content on the right side of the page, it is going to get less attention and less clicks than the same content on the left side.
Placing the advert on the left side of the page or at the left sidebar would get more clicks. However, most bloggers also place ads within the content.
The banner or text ad you place after a paragraph or two also gets attention, because it breaks up the user’s ability to read from one paragraph to the next. This is not considered as intrusive, because it is not exceptionally tall and it doesn’t push much more than a few lines below the fold.
What is important in this ad position is that the user can either continue to read the post or see the ad by simply scrolling down a bit. When the user reads the advert, he might decide to click and send a few dollars along your way.
Make sure the ad is slim if you place it within the content. You can also put a wide but short ad format in it.
The benefit you get from an accidental click when you place your ad right below the navigation. The close proximity of your advert will likely attract the user’s attention. However, you should read more about Google Adsense guidelines about accidental clicks.
Review some of the Google Adsense guidelines below
- You are not allowed to use elements of site design to draw extra attention to ads.
- Your ads must be labeled only with “Advertisements” or “Sponsored Links” and nothing else.
- You cannot solicit ad clicks.
- You cannot run ads that are tall enough to push your content below the fold.
- You cannot offer any form of compensation in exchange for ad clicks.
- Your ads are not allowed to refresh themselves and rotate without the user explicitly refreshing the page themselves.
- You cannot place ads on interstitial pages, welcome pages, exit pages, or login pages.
- You cannot use AdSense ads within emails or in a web-based email client.
- You cannot use pop-ups on your site and still run Google ads, even if the ads in the pop-ups are not Google ads.
- You cannot use ads in a frame where the primary content comes from another site.
Panda does not want over aggressive ads above the fold that even websites with superior content were penalized. This is the new Panda layout that does not specifically push the content below the fold.
It’s best to keep your ratio of unique content to footprint as high as possible. If you can’t reduce your template footprint, at least place your content in the highest, most prominent place possible in order to stay out of the penalty zone.
A template footprint is any non-unique content that appears on every page, as opposed to content that makes the page unique. You should do a good job of balancing your ads against the content. This strategy does not ignore the users or put you at risk for future algorithm changes.
Aggressive ads tend to alienate users, which can affect your bounce rate, time on site, pageviews and other user engagement metrics. All of these can have undesirable long term consequences.
Shepard, C. (2011). An SEO guide to Adsense, ads and placement. Retrieved from Moz.