Written by Shirley Bongbong, Philippines Virtual Assistant
Content marketing is an SEO organic search engine optimization strategy that successfully addresses the needs of the customer. Your content can shape and create a brand voice and identity including answering the questions of your customers. Blog advertising makes a company accessible and believable. Marketing online using a blog is a must have and should be done on an ongoing basis because it provides high search quality relevant content that drives profitable customer interactions. It simply speaks about the customer interests and answers their inquiries. Sometimes, the content became the ad or the media promotion itself, which sometimes compete with the other online publications. This isn’t new and the cost of making one blog is very low.
Companies have been distributing content in many ways to attract business. However, most of them were all in a selling tone. In the context of the blog advertising, the content explains more about the product itself and answers the needs of the customers. The compelling and engaging sometimes entertaining information intended to disseminate information, is in another way, selling the product being discussed on its own. This free SEO blog marketing is simply referred to as the marketing of attraction. You attract customers by publishing a blog. Prospects come to you rather than the other way around. Of course, the advantage in developing your website content is very obvious. This is one way to help the customers choose which product to buy. In short, you help them make a very informed product decision. The content sparks customer engagement, reinforces an existing relationship, inspires upselling, and creates referrals. Some of the digital channels where you can leverage content are the website, blog, eBooks, YouTube, and the social media. These channels actually reduce your hard cost barriers in marketing your product. The technique is to create and market a very compelling content.
Write, tweet, and disseminate information using free social media channels for best SEO organic search engine optimization branding and reputation management
How do you develop your content? The SEO blog advertising revenue starter guide with Google will always tell you to understand the type of information and the way the target market wants it. This would mean exploring the potential of the social media channels for your type of business niche. Try to educate and inform your customers without making a sales pitch. If you do this right, your website content development strategy will result in more business profits. If you do not have goals in your content marketing, then please do not expect your customers to figure it out. Most visitors will just press the back button and get out of your site. At least stop broadcasting or talking.
The idea of focus here is purely customer engagement. This will never happen if you do not create a conversation where you encourage interaction and spark customer engagement. First and foremost, make it a goal to perform some research and define your brand as well as set up the metrics concerning the experience your customers will have with your product, service, or information channels such as the blog. A good definition of your brand for reputation building as part of your blog is a good idea to maintain brand loyalty. Try not to sell and pitch. Just educate your customers and see the amazing results in a few weeks. Your business will grow organically automatically. If your content does not provide any means of encouragement for your prospects to grow and succeed, then I guess you need to reevaluate your blog. Always think about the purpose of your content. A compelling message could change your customers’ lives for the better. The best tactic in tweeting is to write compelling, informative content that would be appealing to your unique audience, influences the influencers, and attract the masses.
Making wise choices beating the competition and chasing your prospects
We should know better that the primary intention of going deep into content marketing is to create customers and not just close sales. Remember that the best way to gain the trust and interest of your customers is to
One thing for sure, you need to define and develop the kind of information your content is going to provide. Before, when I started my blogs, I used to put just any content including my personal things. Now I know better what to provide for my kind of audience. If you are still starting and are mixing personal content, that is okay, just let out your thoughts and emotions. Soon, you will know and determine the kind of audience to attract and the type of relevant information you want to broadcast. One tip from me, never mix personal with your business niche unless it is very much relevant. Logically, personal content has nothing to do with your business niche. To scare you off a little, it makes it a bit difficult for the robots to classify your blog or website. If you are trying to be on top of the SERPS, then create pure relevant content. The essence of content development is not just knowing and broadcasting the primary features of your products, but also, in most times, understanding and meeting the needs of your customers. Your content should not waste the time of your customers by sending irrelevant promotions or spam it with ads. The content should in another way creates a need of what you are selling and not just convincing people to buy a product of service they do not need.
Creating the need using your blog to brand your product or service
Some content is long and repetitively discusses the same topic. Never drown your customers reading too long repetitive content. Try to leverage on the content that you produce. The key to content marketing is to learn to engage your target audience and create a beneficial loyal relationship. One best way to build your product and engage your customers is content branding and reputation building. You must build a consistent theme for each piece of blog post you have. This strategy should evolve continuously the same as the way technology evolves around the people. Try to measure the effectiveness of your content marketing and learn to engage in activities that spell productivity by simply captivating your audience and capitalizing on each opportunity. Do not wait for the right opportunity but create one compelling content that could turn your visitors into loyal customers. Adverting rarely gets enough response nowadays. If you think of the considerable cost you are spending on advertising media, then you would probably think it just appropriate to build your brand and reputation by disseminating valuable content.
Recent research in the digital news finds that 86% of the people watching television skip television commercials by simply going to another channel and for people who are visiting websites in the age range of 25 to 34 years old are clicking the back button out of the website because of irrelevant pop outs and intrusive ads. Even myself, if I see a pop out to upsell, I just clicked close or X. Make your content generate leads for your business but never do anything to drive them out. Do not waste on unnatural manipulative efforts that won’t work. Google has been teaching us how to best reach our target audience, which is developing the appropriate relevant content and building your authority of your business niche. In other words, we deal with information, branding, and reputation management to have a good SERPS positioning and page ranking. Today, we can still see some companies winning and making good profits and leads from their stream of content marketing done through the social media and their websites. The network delivers warm referrals that are easy to convert.