The concept about how to make money blogging should be understood along with the topics of content marketing, search engine optimization, and driving the right traffic to your blog. Making money online, unless you are doing it for literal page impressions, is not always getting a large volume to your site. It is about getting the right traffic to visit your site that would click on the ads strategically placed on your blog or click on your call to action button.
To make money online, you have to do more than content management. You need some form of search engine optimization (SEO) to make all your efforts worth your time. To get the right visitors, you can start searching for the appropriate short tail keywords and long tail keywords.
SEO is incredibly important in performing web page optimization. The use of the keywords can make your posts easier to find on the internet. Keywords can increase your website’s visibility to those who are looking for the specific keywords found in your article.
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This could be tricky. With so many keywords associated with your blog theme, you will ultimately find yourself trying to end it as fast as you had started. Confusion is a common issue among new bloggers.
Don’t worry. Try to simplify things with a few optimization tactics for a start and then tweak and adopt new things later.
Keywords can literally shift your traffic from low to high. With the right search terms, you are able to efficiently respond to your target market who are making use of the search engines in finding good content, great service, or a high quality product.
Where do you get your keywords?
The easiest way is to type about your blog theme in Google search and take note of the predictive phrases Google sends to help you get started with your search.
There are phrases found at the bottom of the search page that you may want to note and get some idea on how to construct your long tail keywords. This is not the best way to choose your keywords, but this can get your blog started if you have no skill at all in finding the right keywords.
When I first started, I found the Google Keywords Planner is quite difficult to understand for a newbie. The other keywords search tools are also quite complicated to get started as a newbie. The predictive terms are best for you for now, until such time you are able to figure out the best search terms for you.
In incorporating keywords into your blog post, put only one major keyword and two supplementary keywords. Discipline yourself not to spam your article with too many keywords. A good rule of thumb is to focus on one and as high as two to three keywords in a post.
A long tail keyword can make your page SEO more efficient, because it is highly targeted to your audience. Try to place your keywords in your URL, title of the blog or headline, and once or twice within the body of the post.
There are free and paid keywords search tool you can use for your page optimization. Make sure you implemented this on your first post. You may want to write now and then edit it later for the keywords insertion.
How much is your keyword worth?
Choose keywords that are relevant to your content. You may want to ask yourself these simple questions when selecting keywords
- Would it make it easier for people to find your website using these search terms?
- Will they find what they need on your site using these key phrases?
- Will finding your website using these long tail keywords result in a financial reward?
If you think the answer is yes, then go ahead and incorporate the search terms into your page. Just learn how to strategically mention your keywords naturally in your copy and don’t go overboard so you do not get penalized for spamming or keyword stuffing.
When you write your blog, your primary intention should be what information you can share with your audience and how your audience can make use of the information. Whenever you create a content, always keep in mind how the article can serve and be useful to your audience.
One thing though, if putting the keywords in your title or incorporating it in a sentence makes the whole thing look funny, do not push it. Just let it be as it is.
How do you note the importance of the keywords? If you see your keywords along the top and right hand side of the SERPS, then you may have luckily stumbled on a high value keyword.
If multiple ads show the same results, then the lucrative keyword may have a good conversion rate or click through rates. You can simply place a test by using the keywords in your content and see if your website starts to attract traffic and maybe rank for the exact match.
However, this takes time, so be patient. If you compare it with the paid search, that is paying Google Adwords and directing the traffic to your landing page, the most acceptable impression is at least 300 clicks. You are able to track the impressions and conversion rates at the Google Adwords dashboard. You would not want to do this if you don’t have the budget for paid advertising.
In addition to writing a compelling and relevant post, you can add some images to your article to make it look more user friendly. Optimize your images with your keywords. Make sure the images and keywords are both relevant to your theme.
Beginner’s guide to SEO for keyword research by Moz