Make money blogging in less time by using meaningful metrics. Without the proper analytics tool, you cannot know whether your blog traffic is increasing, decreasing, or if your article is being read at all. Setting up KPIs is very important to your success online. When you get visitors to your site, you want them to do something. One is to click the ads powered by the Google Adsense.
Google Analytics is an incredible free tool that is so full of functionality sometimes I get lost. I am not trying to be funny, but you really need to spend time working on your understanding about this very powerful and robust metrics from the search engine giant Google itself.
How can you make people return to your blog on a regular basis? How do you want to build your relationship with your audience? How do you know that your content is connecting with them in a way that it truly engages them?
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Have you ever heard of bounce rates? If you see on the analytics showing a lesser bounce rate, then there is a high probability that your visitors are really spending time on your site and are passionately reading your post.
The bounce rate measures how many people read and engage on your post before leaving, and how many people just leave without reading anything at all. By working on improving this metric, you can make your visitors more engaged with your content, and therefore, make them visit your blog again.
I would like to help you learn the Google Analytics by clicking on the link below
Google Analytics Academy https://analyticsacademy.withgoogle.com/
Take free lessons from the Google measurement experts and join the Google Analytics learning community. You can first learn the Digital Analytics Fundamentals so you gain an insight about the core principles of digital analytics and in the process, you can gain some ideas about how to improve the performance of your blog in a very organize, systematic way.
Making sense out of your data
You need the Digital Analytics to make sense of your consumer data in the digital world. Determine the right metrics for your blog. What do you think are the right components of your metrics in an ever-changing blogosphere landscape? In other words, what are the right components of a measurable goal?
It is important that you identify how much of a behavior you want to change. There are several metrics available to you, but the success of a program depends on how you measure certain components that should flow from the behavior you are trying to affect.
Spend some time to outline the behaviors you are looking to change and determine how much you want to change them. For a new blogger who is just trying it out online, this can be pretty simple for now. Seek for the behavior that can make them read your content and come back to your blog every now and then.
Keep in mind that the metrics you pick for your program must align with the behaviors you are trying to change. How often you peek at your report depends on how thirsty you are for your data. The more data you have, the better you can understand how behaviors have changed.
Data eliminates anomalies and allows your communications to truly take hold with the target audience. You will now have a solid foundation for setting measurable goals, understanding why metrics matter and knowing how it can be utilized to improve your traditional content and then bring everything together with research so you get some directions for the right action.
That would be the course 1 in this link https://analyticsacademy.withgoogle.com/course/1
Watching this video can best facilitate understanding of the Digital Analytics Fundamentals
Lesson 1.1 Course Overview
The social media listening market has undergone a dramatic transformation. If you are currently evaluating your social signals, there are a number of features that you should be mindful when making decisions
- Spam prevention
- Data capture
- Integration with data sources
- Solutions for your blog or small business
- Mobile capability
How does the workflow functionality benefit you? Simple enough, this makes monitoring multiple topics easier. You can identify what is trending so you can appropriately write and manage your content.
Google Analytics uses a first party cookie to identify each visitor. This means that if someone visits three different domains, he will receive three different cookies and appear as three different unique visitors. With its cross-domain tracking feature, it can track unique visitors across multiple domains.
Once you set up your blog and start publishing quality content, you have to track the traffic statistics and know more about the visitors who are visiting your blog. Tracking is critical in establishing the behavior of your visitors and knowing what goes on in your blog.