If you really want to make money blogging online, the first thing you have to do is to perform an on-page optimization and an on-site optimization. There are content optimization tools you can use for this process, but it may come out costly for you.
So, let us just make do with simple on-page optimization techniques, that includes on-site optimization tricks, and prevent your pockets from bleeding. We do not want to spend when we are just starting with our blog yeah?
First of all, let us begin educating ourselves about website optimization and why optimizing for the right keywords is a do or die thing for new and professional bloggers.
Want To Read More?
Keyword optimization is the art of analyzing and finding the best search terms that can help drive qualified traffic from the search engines to your blog. This is a very critical step in the initial stages of your content creation.
In most instances, most bloggers, especially the newbies, find the keyword optimization as one of the most difficult tasks in content marketing and search engine optimization. Because of this, they often skip this part and go blog ahead.
Ironically, they would end up getting back to where they first started, because without optimizing your page with keywords, you will suffer less traffic. Less traffic would mean less clicks and conversions.
The on-page optimization comprises of the title tag, keyword elements, description, and high search quality content. The description and keywords, for SEO top SERPs positioning, help the search engines determine what your site or page is all about.
Make your title meaningful, because the title appears in the title bar of the visitors’ browser and used in bookmarking or listing the page to their favorites. It is best if you can add keywords to it. Keywords are simply search terms that describe the content of your site using 3 or more words.
Low budget? Or No SEO budget at all? You can follow these simple tips for your keyword research
- Review and analyze what anchor text and keywords your competitors have been working to optimize on their blogs or websites.
- Analyze backlinks and perform a link diagnosis using free tools on the net.
- Use the social media sites to analyze what words real people are using to tag your posts.
- Search blogs and news articles for more keyword ideas.
- Use the Google Keyword Tool to find more hot and highly bid keywords.
Keyword research is one of the means to solving your traffic problem, but it is never the end goal of optimization. Increasing your clicks should be your focus.
Building awareness about your brand is important, but still it starts with a keyword research. Once you have defined your goals, develop categories out of your keywords, and build a content and marketing strategy related to your content and keywords.
One of the things modern web users are looking for is rich visual content delivered in an attractive manner. If you want to grow your traffic, optimize your images and draw in more visitors to your blog.
Optimizing content for users
Optimizing your content so it gives value to your users is the most important step in your on-page optimization. Do not make any optimization that is built for the search engines only, because there is a likelihood it won’t last long if their algorithm changes.
Frequent updates by the Panda and Penguin only complicate matters more. Always keep in mind that relevance is key in building up your audience. Your content is key to engaging your audience throughout the entire marketing and sales funnel.
However, not just any content will do. You need the right content and the right keywords to blend in and come out on top of a competitive landscape.
It takes a combination of human and algorithmic review to really get to the bottom of what makes a content suitable to your audience. To ensure that your blog is delivering an effective and relevant content, you should take a careful consideration of the timing, context, and audience targeting.
The lack of meaningful insight about how your visitors behave online can make more branded content a huge resource of waste. Find the right content and the right tone to connect and attract your target audience.
Most customer journeys are likely to involve multiple queries before they are likely to get involved with a sale or give you one click. Publishing a functional content is what guides your user to this journey. This intent needs to be reflected in your keyword selection.
Follow your user’s journey and focus on action phrases, such as “Book on Sebu Air for better, cheaper flight to the Philippines”. Timing is everything in content marketing, and striking when the opportunities are strongest is ultimately going to give your content the best possible chance of success.
What makes an online content great? Isn’t it relevance? The more relevant the content appears, the more magnetic and attractive it becomes. To maximize relevance and to craft a magnetic content, you can consider looking at the user’s interest and time significance.
Timing and relevance are very critical in creating a great content. You can optimize click through rates just by watching what is trending.
Testing words and page layouts can create significant improvements in your conversion rates. Testing a landing page with paid traffic can minimize the bounce rates you are getting from organic searches.
Page testing is a key for traffic optimization. This is the time you learn how to deliver the right kind of information as well as how to meet the expectations of your audience.
Look at the search volumes of the keywords that your content is likely to target. Your content is part of your total marketing strategy, but your keywords are the key to relevance and in generating the volume of traffic you hope to achieve.
The craziest part of this overall effort is deciding which content goes to whom. That is why, you need to segment your target market and focus on one type of audience at a time. Succeed or fail, you go to the next market segment for new users or for simply expanding your reach.
Conducting a test means you are trying to improve the elements of a landing page or web page so you are able to increase your conversions and click through rates. It involves improving the experience and effectiveness of a given web page or content or blog post.
Making money online is a different thing. You just don’t get any kind of traffic. You need targeted traffic that is really interested in your content or product. What matters most is not how often you show up, but on how often you get clicked on!
Page optimizations are key in generating sales or capturing leads. Do not spend money driving traffic to a certain page if you haven’t done any testing first. Since you are focused on converting your visitors, it is important that you improve the performance of the page first and make significant improvements in the search results and conversion rates.
Your bounce rate and your conversion rate reflect the visitors’ satisfaction. In some ways, the search engines may pull the meta description and correlate it with the page title. This means those SEO tricks are still powerful and should not be ignored.
Most people ignore the title tag and meta description, but actually, they are one of the best and surest ways you can draw people in. In WordPress, you can use the All In One SEO Pack plugin for this.
The keyword focused on-site optimization can highly help improve your SERPs ranking and page ranking. Optimizing each of your pages can lead to better performance and significant CTRs.
In most studies about paid search, the writing of headlines and descriptions has demonstrated more in capturing the attention of the viewers as the headline and the description resonate and project the expectations of the users. In a lot of ways, this method greatly improves the CTR.