The digital analytics data has a rich user interface that collects, configures, processes, and reports data so you are able to make money blogging. When you are trying to know what makes your audience tickle and how they interact with your website, you may want to install a free tool so you are able to track information about the way visitors interact with your blog and content. You can use the Google Analytics to collect user interaction information from your blog or any digitally connected environment. A hit is sent every time a user views a page tagged with the Analytics.
Once the hits from a user have been collected on Google’s servers, the next step is data processing. This is the transformation step that turns your raw data into something useful. In this step, Analytics applies your configuration settings, such as filters, to the raw data.
Once your data is processed, the data is stored in a database. After the data has been processed and inserted into the database, it can’t be changed. To actually see the report, you will use the web interface at Google Analytics. To systematically retrieve data from your Analytics account, just sign in and see the reports.
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During a search engine optimization (SEO) campaign, you are going to need Google Analytics to track the performance of your keywords. You will learn how much traffic each of the keyword brings to your blog. Google Analytics will help you understand and realize how well you do with your campaign as well as open up a world of information you probably never knew about these visitors on your site.
With the use of this free Analytics tool, you can also collect data traffic from MSN and Yahoo search results with respect to your site and use it to strengthen your keywords and search platform. This allows you to identify bottleneck pages on your blog.
Benefits of installing Google Analytics during an optimization campaign
- It is completely free of charge. Although it is just a free tool, it does offer as much or even more functionalities when compared to other paying tools.
- Able to find out how your visitors locate your blog. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your blog. During the initial optimization campaign, the number of keywords may be less. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
- Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
- Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic results by new/returning visitors, geography and referral sources.
- Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
If you really mean to make money blogging online, your blog visitors need to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.
Basing your decisions on empirical data is crucial to ensure you have enough evidence that you are not throwing your money and your efforts away. By understanding how visitors use your website, you can determine where your website falls down in satisfying those users.
You may want to make viewing your bounce rates as the first step. This can be simply knowing which pages have the highest bounce rate and what drive users away from your website. With an in-depth content analysis, you should understand what type of content users are looking for on your website.
From the behavior reports you can determine which page the users engage with the most, so that you know those with sub-optimal engagement require further efforts for optimization. If you are selling ebooks or promoting something, the conversion reports can be great in understanding where the users drop out of your conversion process.
By understanding as much as possible about your audience, you can not only ensure your ads and campaigns encompass the interests of your audience, but also make sure you are targeting the correct locations and devices.
Using the Google Analytics for the purpose of budget allocation or for the purpose of knowing how to allocate your best time and effort, you can leverage on the tool to deliver the best ROI in the future.
Monitor your blog traffic
Google Analytics has the capability to monitor every bit of traffic to your website. Use the behavior reports to determine how the visitors engage on your site and gain invaluable insights that may lead to a conversion or more clicks on your ad on the site.
Reports in Analytics contain dimensions and metrics. Most commonly, you’ll see the dimensions and metrics reported in a table, with the first column containing a list of the values for one particular dimension, and the rest of the columns displaying the corresponding metrics.
The dimensions describe characteristics of your users, their sessions and actions. Metrics are the quantitative measurements of users, sessions and actions. Metrics are the numerical data. It is time you know how to use the Google Analytics and make it happen – grow your blog.
You need to be aware of the type of visitors you are receiving, which helps by looking at the popular keywords you are using to draw in traffic. You can remove weak keywords that send you traffic that does not intend on buying your products or services, or worse, not even click your ad.
With the Google Analytics dashboard, you can examine your website pages and determine if they were written enough to draw in traffic. The visitor behavior analysis section is all about visualizations that can show you if you have a blog that does not have quality content. Determine which pages have good quality content and which one needs to get a redesign.