When you try to earn money from your blog, it is logical that you give creating a viral brand story a shot. In my experience, everyone has always one good story to share. However, if your brand story is not getting shared by the public, you would have a seemingly low popularity score and as a result, less income online too.
Let us start to wonder how can some people create a viral video or viral content? How do you make your online content take off?
Creating a viral content is like setting out to produce an Oscar winning film. Lots of efforts are being done to create the exact ingredients of the story. What is your recipe for success?
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Trying to fathom some sort of recipe for success would mean research and reading the content usually created by the influencers.
One thing for sure. A content is shared when it successfully evokes an emotional response, such as posts that inspire feelings of awe, anger, or anxiety. Humor is another strong emotion that is safe for the brands to play with.
You cannot imitate a viral content or viral video. The material to inspire these emotions has to be original. Originality is everything, there is no second place.
Being viral is rarely an overnight phenomenon. Growing communities takes time and dedication. Look at Old Spice content and videos. It has millions of followers across the social media.
Viral marketing is based on the potential of exponential customer growth as existing customers share your content with friends and network. If each customer brings in one or more new customers, then your business has cracked a magic code of viral growth.
How can you possibly do this? One trick is to create a very good user experience. The experience has to naturally spur the customer’s desire to share and talk about it.
Perhaps it can be your brand story, a benefit, the learning experience, the information from your blog, or anything unique and compelling.
What is it that drives people to share content in your niche the first place? As what Seth Godin said, you must be remarkable. And just how would you do that?
Activate strong positive emotions
As a blogger, you should build your personal brand by sharing positive stories that inspire emotions or make a person pause and think. Content marketing has the power to create positive emotions.
Start from there. When the Dove brand shared its Dove Real Beauty Sketches, it was shared 4.5 million times.
Another example was a 700 word story with one picture that went viral. It was the story of an NYC taxi driver who gave an elderly woman a ride to her hospice. During the ride, the woman recounted her life to the taxi driver. About 2 million people shared and commented on the post.
Marketing content over several channels simultaneously is great for publicity and virality of content, but it can easily dilute the core message.
The content should be anchored to your core message as it is being recycled. You should create it to fit the format of the different social networks.
Look at the Charlie bit my finger video. People won’t choose to watch a commercial, unless of course it is a big event, such as the Christmas ads. Most videos that went viral aren’t promotional.
These viral videos don’t talk features, but they indeed tell a story. That is because the human sensory cortex lights up when a story is being told. Focus on building and raising brand awareness.
Storytelling is one of the best ways to engage people with your brand. It helps them relate to your message and keeps them coming back for more. Stories connect with your audience through the emotions.
Emotion is the key that gets people to sit and listen or watch your story. If they can relate to it, the story will leave a lasting imprint on their memories.
A viral video is inevitably going to be talked about. And that is the whole point – get people talking! The more people talk about you, the more your brand becomes noticeable.
Begin with a smaller audience for better audience targeting. This audience is more likely to share the content with like-minded people. Generally, the initial round of views can come from an existing social media following.
A story is more than anything you need to design the content, which also goes with your video content. What story will it tell? Make your story relate to your brand.
People are always waiting for web content to consume and usually, videos are the most preferred source. What sort of content or video can make you stand out?
To truly captivate the attention of your audience, consider your outreach strategy before you execute your event. This means that whenever you have a story you think has the potential to go viral, you need to be smart about how you release the news.
Reputation building strategy
To earn money from your blog, you need to slowly build your reputation. This is the best way to make any story viral. The brand reputation will always push the story it tells.
With the right concept and sufficient experience in organizing the content, you can leverage on your brand story in many ways.
Create and build your asset over the internet, such as your reputation, and raise your blog’s popularity so it can get good search listings.
What makes reputation building important? Reputation is something people discuss, produce, and create through storytelling. It could also come out as a positive or negative review.
Most of the time your reputation is bound within your kind of culture or the context of your cultural representations.
One thing for sure, the more your quality insights surfaced in the search queries, the more your brand becomes remarkable and you as becoming an authority.
This content marketing strategy can take up to a year to be effective. You can link your blog to positive review sites or articles that can further enhance or emphasize your brand image.
One tactic is to cross link your social media profiles, including that of your staff. Having a well written social media profile is a very powerful tool in reputation building.
You should be careful about what you write and talk over the internet. It can easily make or unmake you. Keep the momentum going and growing by sharing content with care.
The content you use to build your brand reputation should focus more on creating both online and offline functional communication network. Figure out a way to make it work, regardless of the challenges and the budget constraints.
Having a good PR is great for product reviews, product endorsements, and free word of mouth advertising. As a result, you influence product evaluations coming out of it.
Try to build a great reputation from scratch. You can do it by networking and asking for referrals. You can try LinkedIn and Yelp.
Reputation is built from the user experience of a happy customer. You can do some massive content marketing as a way of unlocking yourself into a targeted social positioning. There are plenty of places to publish your work.
The easiest way to stand out from the crowd is to network and make follow ups. While your customer’s experience is still going to be the primary determinant of your reputation, these other factors all have an effect as well.
Brand storytelling tricks
Brand storytelling is truly a form of art. It is natural to say, as you may have noticed, that the best brands were built on great stories. Look at Nike, Levis, or Coca Cola.
Your story should be something that is unique and can be easily remembered. You should learn how to unlock the value of your story.
Know that a high quality reputation is not possible without a genuine substance. You should carefully plan a realistic genuine story of your campaign.
A brand is not a logo. The logo is designed for a trademark. A brand is not a product.
Most internet marketing campaign managers talk about managing brands to which what they actually mean is to manage their products. This is wrong!
A brand is something less tangible, an aura or invisible layer of meaning that surrounds the product. A brand, if I am to really to define it, is the gut feeling of a person about a certain service, product, or company.
Each consumer creates his own version of the brand because the brand is absolutely defined by the individuals and not by the company.
Why a brand story? The significance of using the brand story in your reputation management is the emotional appeal.
The more a story become appealing, the more people will talk about it, which makes it a potential tool to increase your online conversions or buyers.
A good story can spell economic success. The best thing for you to do is to influence that gut feeling or emotional appeal and differentiate your product.
This technique never fails when you are creating a brand because your story goes beyond the website. What you should do is to dramatize and bring the power of the story beyond blogging.
The consumers put their belief and trust in you solely based on your story, which gives out a complete picture of your visions and aspirations as well as generate feelings that comes along with meaningful interpretations.
Everything you do is part of your brand story. Have you known what things became labeled as your brand component?
Your packaging, your business card, your social media posts, the kind of staff you hire, the posts that your staff created that were related to their work with you, and anything else that were related to your business, they all become a part of your brand.
Often, brand names for small businesses do not spring out of thin air. It is the experience of the staff and the owners, imagination, and apparently, a messy collection of words.
Without an intriguing story, you would be classified just as another ordinary commodity. You would not want to be just a commodity of you would not be remembered.
Your brand story is like a billboard and a catchy tagline. It is a very important strategy for growth. The effect of your brand story is massive. How do you think Apple continued to sell high priced mobile phones?
What makes a story a success?
In your campaign, you need to gather the most effective SEO keywords that could possibly communicate your brand online. Keywords can help in getting the right traffic.
This means having a wider reach for your online reputation management, which may begin with your social connections.
You connect and then create a pleasant experience of your brand. The social media signals are not about what you do, but how well you craft them to build a remarkable picture of your brand.
Marketing can start when your consumer starts to tell a friend or a contact of how well your story, your brand, or your product had changed and influenced his life.
Always find ways to incorporate your SEO keywords into your story. This can significantly improve the visibility of your site as well as define the character of your brand.
When do you employ SEO? If you want to protect your brand from negative results or push down negative content, then reputation management is your only path to success.
Keyword targeting could be your name or the brand name + other variants. The process involves using social media profiles, press releases, PR sites, and building high quality backlinks from relevant sites or network of sites.
This is what Google says that I think you should simply follow: “Think about the words users would type to find your pages and make sure your website content development people actually includes those words within it.”
There would be more success if all of these were built along with the classic optimization of your internal links and on-page elements.
One of the important features of reputation management is to optimize pages on many different domains and denote negative listings.
You may want to know more about social SEO, which refers to social media optimization. The technique is now a mainstream of all relevant, credible news and information.
Marketers usually distribute information in social sites, such as the Facebook, Twitter, LinkedIn, and the Google Plus. Content is easily disseminated and shared in these sites.
Know, build, and nurture your reputation, which is your personal brand. Your personal branding can help you survive and thrive amidst the noisy, dynamic, and competitive market.
Online, you need to be careful in what you say to others because it totally reflects you and your personal brand strategy! A negative search result can ruin your business opportunity or career advancement.
Feed what people crave – your story!